Since InnoVision has come on board, our marketing programs are much more focused, our social media presence is growing every day, we now have a cohesive graphic look, and our branding elements create an exciting and franchisable restaurant model.īest of all are the people working at InnoVision. With a very limited marketing budget, InnoVision has been able to make Huey Magoo’s look and feel like a national restaurant brand.

InnoVision has become a critical part of the Huey Magoo’s team. I’m Alanna Markey and I’m Vice President Client Services and Brand Strategy here at InnoVision.Ĭontact us to learn how InnoVision can help your business with copywriting. Word choice and tone is really how we can sell the emotion and the experience of a product very succinctly in copy and then enhance that with the artwork that goes along with it. If it’s older we are picking more sophisticated words to describe the product. If our demographic is younger we’re picking more interesting, fun, younger and hipper words. Word choice is really important and tone is something that we always incorporate into the words that we pick for any given creative for any client. Although features or selling points are important to get people to return to your business, what you really need to sell them on in advertising is the emotion of your product and the copy is how you do that. At the end of the day, consumers don’t really care about your product’s features. Copywriting is something that will really paint the picture for your audience and is how you tell consumers why your product is important.

Word for painting a picture with words